How to promote the role of women in the business world?

AKO Group has been present at the V Congress of “Dones d’Empresa” (Business Women) that has brought together more than 150 businesswomen and managers from the area where the company’s headquarters are located.
With the slogan “Compromís i consciencia innovavadora” (Commitment and innovative conscience), the congress revolved around new trends in strategy and business operations, promoting professional interrelation between attendees and speakers, who demonstrated with their own personal and professional experiences how female leadership is one of the strategic and future values of companies and how it is essential to work together to achieve equality in the workplace.

Current trends such as international expansion, innovation and creativity, circular economy, social responsibility, resilience, even new trends such as Astrology applied to the Human Resources area, have been some of the topics that have made up the 4 blocks of the day: Leading with organizational awareness, Tax and financial news, Generation of new creative and technological models and Excellent Experiences.

Apart from over 20 speakers, the V Congress included Paula Fernández-Ochoa, an expert consultant in Legal Marketing and High Performance in sports and business who, with her motto “living through running”, highlighted the importance of self-esteem in achieving your goals, as well as Helena Torras, entrepreneur and investor, who demonstrated, recounting her own experience, the success of 100% female teamwork.

In short, it was a day which showed the sum of talents, strategies and innovations that contribute to the evolution and enhance the role of women in all sectors of activity in the business world.

It is worth highlighting the words of the President of the FEGP, the Gran Penedès Business Federation, Neus Lloveras, in which she highlighted the importance of giving women a greater role in society and promoting equal opportunities. And the words of the General Director of Commerce of the Generalitat, Muntsa Vilalta, who highlighted innate values in women such as creativity (innovation), empathy, intuition, passion and sensitivity to their environment; in addition to highlighting the importance of having platforms such as this congress that promote connectivity and networking, to encourage cooperation and joint work in the execution of business projects.
Values that AKO Group defends and which it continues to promote and implement in its organization.